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About Bare Necessities
Bare Necessities is a leading American underwear, swimwear, and loungewear online retailer which was founded in the year 1998 at Avenel, New Jersey. The company is believed to be the second biggest online retailer in the industry next to Victoria's Secret with more than $66 million income. By the year 2001, there was a boost in consumers by 35% with an average ticket of around $100. Throughout this time, the company retained customers via various online marketing techniques including search engine ads, banners, and in-house emailing lists. In the year 2003, the it estimated $7 million in revenue. In 2004, the company hired David Wauters as their marketing director. By the year 2006, the retailer set started competing with Victoria's Secret with the assistance from Frog Design, A product design and branding firm famous for working with Apple. Their efforts paid off with stated revenue of $24 million and a three year growth of 252%.
Facts about Bare Necessities
Bare Necessities was launched in Avenel, New Jersey in the year1998 by two Carnegie-Mellon graduates, Noah Wrubel and Bill Richardson. Wrubel's family previously managed various lingerie stores of the same name from 1965 all through New Jersey. Though, the new company was not established to work as an online outlet for the family stores. In its early inception, the aim was to sell one garment per hour. Orders were filled by beeper notification which later on proved to be ineffective. In the year 2008, Bare Necessities started the direct mail business by establishing its first print catalog. In the year 2010, the company started to reach out to the plus size market. They hired Jay Dunn to be their Chief Marketing Officer who beforehand worked for Lane Bryant and also hired former Victoria's Secret director Jessica Jackson as their e-commerce Vice President. By the year 2013, the company has at least 4,000 orders every day. The company works out of a 100,000 square-foot building and has 44 employees.
The main categories are Bras, Panties, Hosiery, Shapewear, Swim, Shoes, Sleep, Active and Men. The online retailer has got an array brands like Bali, SPANX, Wacoal, Calvin Klein, Chantelle, Freya, Hanky Panky, Panache, La Perla, Hanro, Le Mystere, Wolford, Ugg Australia, Hugo Boss, Armani, and Polo Ralph Lauren. The company also has got collection of around 200 bra sizes varying from 30 to 56 inch bands and from an AA cup to N Cup.
It accepts Visa, MasterCard for all currencies and countries, American Express and Diners Club online for most countries. You can make the payments via PayPal also.
Bare Necessities provides international orders via its partner, Borderfree. It has got into partnership with Borderfree so that the customers receive the orders as quickly as possible. Through "Checkout" you will see your total price which includes all duties, taxes, shipping and handling charges in their local or chosen currency before they place the order. You will pay Borderfree the total amount for your order in your local or preferred currency. International shipping is estimated on the basis of various reasons which includes the desired shipping speed, the number of products you are buying, the weight of the items, and the destination country.
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Bare necessities offers excellent prices, prompt, reasonably priced shipping and great communication. I have been purchasing from the site for 4 years on a bi-monthly basis and never experienced an issue. I recommend the site on a regular basis.
Call us at 1.877.728.9272 and give a customer service representative your shopper ID. A Shopper ID is a unique ID that identifies what is in your shopping bag.
Or you can email at info@BareNecessities.com
17 Mileed Way, Avenel, NJ 07001, United States